Hello, We are HEYTJ Occult
We don’t believe magic exists just for your best self, we believe it is here for the whole self. Sharp corners, frayed edges, dark shadows, and all.
Rooted in Mystery
We come from the hills and hollers of Appalachia, raised on tales of Mothman, moonshine, and pepperoni rolls by a blend of people and cultures who just wanted to be left alone and free.
Affordable Bewitching
In addition to tools and spells for purchase, we provide lots of free magical resources. We believe magic belongs to everyone, not just those with deep pockets and fancy crystals. Our products are made and priced with affordability in mind.
Accessible Enchantment
We help you reach beyond your limits. Not everyone can hike into the woods to gather herbs or memorize every divination system. That’s why we create tools for all levels, crafted to be accessible to everyone, regardless of ability.
Born of Shadows and Sparks- Meet HEYTJ
Once upon a few lifetimes, two best friends — as different as moonlight and wildfire — kept finding each other in the dark. One of us is drawn to shadows; the other conjures warmth in even the darkest corners. We’ve walked countless paths, always finding our way back, knowing that some bonds defy time. Together, we create powerful worlds and push each other to be more — and we want to do the same for you.
We come from Appalachian roots, a place where magic isn’t something you buy in an upscale boutique but something that lives in the bones of the land, whispered in the wind, and passed down through word of mouth and calloused hands.
Our ancestors were mountain folk who understood that true magic is practical, gritty, and often a little bit weird. From them, we learned the ways of wild herbs, old rituals that keep the shadows friendly, and how to craft spells from whatever odds and ends the earth provides. We know that ‘old wives’ tales’ are often based on truths learned the hard way by people who wanted to make it easier for the next generation.
Appalachians are a superstitious lot.
We put oranges in our stockings for a healthy new year. You’ll find salt in doorways and windowsills. We hang horse shoes upright over the front door. Never give an empty purse or bag as a gift unless you want to give the receiver bad luck! Drive a nail into a bed frame to ward off curses. These instructions come from all over.
Our beliefs are a melting pot of Christian colonizers and the indigenous people whose land they stole. Those who were brought here against their will to work the land and those who came to hide among the hills. In the mountains the poor come together, doing what they can to survive. This often means helping your neighbor, trading an amulet for a bushel of tomatoes. Building a barn for someone who will heal your child when they’re sick. Living in the forgotten parts of the country teaches you to use the resources you have, including the people.
But somewhere along the way we noticed the metaphysical community was losing its spark.
Too many occult shops were selling snake oil for a month’s rent, making the mysterious feel untouchable unless you had deep pockets and polished crystals.
That’s not the magic we know — the kind that’s raw, unapologetic, and open to anyone willing to put in the work.
So, we decided to create one, and we didn’t stop there. We formed HEYTJ to bring a bit more of our roots into the modern world—roots that thrive in darkness and bloom in light. It’s where mountain magic meets desert mischief, where the old ways blend with new traditions, and where every wild-hearted soul can find a little enchantment without needing a trust fund or a resume.
We’re here to flip the script on the mystic scene—to keep it real, accessible, and, most importantly, remind everyone that true magic doesn’t care where you’re from, what you’ve got, or how many Instagram followers you have. It’s about the spirit, the curiosity, and the courage to walk the unseen path.
Find Your Next Obsession
Dive deeper into the world of HEYTJ and discover the tools, treasures, and treats that keep our magic wild and accessible. Whether you’re seeking clarity with our oracle decks or just looking for some free, offbeat resources to add a bit of enchantment to your everyday, we’ve got you covered. Come explore, get weird, and let the magic find you.
Eclipse of the Soul Oracle Deck
For those not afraid to navigate the shadows and seek clarity in life’s in-between moments. This deck guides you through transformation when the light feels far away.
The Sharp Blade of Hope Oracle Deck
A deck that cuts to the core, challenging you to face your shadows and emerge with a shred of sanity and a spark of hope. Perhaps not for the faint of heart, pearl clutches be warned. Coming soon – Join the waitlist now.
Free Magical Resources in the Occult Vault
Because we believe magic should be wild and free. Enjoy our free eguides, tarot spreads, and rituals where the mystical meets the mischievous. Check back for new information.